Sales & Brand Marketing Coordinator

The Sales & Brand Marketing Coordinator will be a custodian and ambassador for the SFI branded portfolio including their priority brand, Equazen® in the cognitive health sector. They will help ensure implementation and evaluation of the annual brand plans.

Key responsibilities and accountabilities:

• Support the Senior Brand Manager in the development and implementation of the annual brand plans for four portfolio areas
• Ensure digital brand plans are implemented effectively and help manage digital aspects of SFI’s marketing communications including social media management and influencer activity, working closely with the appointed digital agency
• Manage and oversee all aspects of SFI’s branded websites, sourcing and writing content to ensure they remain reflective and current with product offerings and compliant with current regulations
• Assist the Customer Care team in answering customer queries
• Provide support to new accounts and agencies by presenting and detailing product ranges via planned training days
• Provide administration support to external sales teams, including completion of new retailer request forms, allergens forms etc.
• Track and report on sales performance to internal stakeholders, detailing sales, campaign performance and market demands/trends
• Lead advertising campaigns 
• Support the Senior Brand Manager and Head of Sales & Marketing in NPD launches
• Help carry out market research into NPD
• Collate a competitor product and activity file to help generate NPD ideas
• Assist the Marketing team in ensuring all campaigns/product launches are project managed, i.e. co-ordination of all actions required to create plans, budgets, regulatory submission as well as communication with creative and PR agencies etc.
• Manage related profit targets and marketing budgets
• Manage and monitor the annual Advertising and Promotions (A&P) budget
• Support the Head of Sales & Marketing to establish and manage an effective commercially focused Marketing function
• Monitor brand performance and competitor activity

Skills, knowledge and experience:

• Bachelor degree, preferably in Marketing or Business Administration
• 1-2 years in Brand Marketing or Digital experience
• Self-driven, action-oriented mindset with a positive “can do” outlook
• Must be digitally savvy and understand social media platforms
• Demonstrated ability to think strategically, effectively plan, and translate strategy into tangible business plans and actions
• Excellent communication skills
• Brands and natural healthcare passionate

Location of Position:

The role will be based in Wigan (UK)

Who to Contact:

Send your applications to: [email protected]